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Data protection

 

The processing (including collection) of your personal data takes place in compliance with the applicable data protection requirements and regulations, in particular the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSGneu) and the Telemedia Act (TMG). We process your personal data in order to be able to offer you the website mentioned above. With our website we would like to inform you and enable an uncomplicated contact. The data protection declaration is part of our website and describes how and for what purpose your data is processed and what decision-making options you have in connection with your personal data.
By using our website, you agree to the processing of your personal data in accordance with this data protection declaration.

definitions

The data protection declaration on our website is based on the terms used in the GDPR and in the new BDSG. With our data protection declaration, we address, among other things, applicants, interested parties, customers, suppliers and their employees and would like to make our declaration simple and understandable. To ensure this, we would like to explain the terms used in advance. For our privacy policy, we use the following terms, which you will also find in the GDPR and the BDSG:

a) personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable if, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or to one or more special features, the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

b) data subject
Affected person is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.

c) processing
Processing is any process carried out with or without the help of automated procedures or any such series of processes in connection with personal data such as collecting, recording, organizing, organizing, storing, adapting or changing, reading out, querying, using, disclosure by transmission, distribution or any other form of making available, matching or linking, restriction, deletion or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

e) profiling
Profiling is any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.

g) Controller or data controller
The person responsible or responsible for processing is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for his naming can be provided for by Union law or the law of the Member States.

h) processors
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

i) Recipient
Recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.

j) third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or the processor, are authorized to process the personal data.

k) Consent
Consent is any expression of will voluntarily given by the data subject in an informed manner and unequivocally for the specific case in the form of a declaration or other clear confirmatory action with which the data subject indicates that they consent to the processing of their personal data is.

 

Privacy Policy Part 1 – General

 

1. Information about the collection of personal data

(1) In the following we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. B. name, address, e-mail addresses, user behavior.

(2) Responsible acc. Art. 4 para. 7 EU General Data Protection Regulation (GDPR) is Swetlana Kostadinowa-Rohde, Kaunstraße 15 in 14163 Berlin, email address: info@kostadinowa-consulting.de (see our imprint). According to the current legal requirements, our company is not obliged to appoint a data protection officer. If you have any questions or comments, you can contact the following e-mail address:

datenschutz@kostadinowa-consulting.de

(3) When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, possibly your name and telephone number) will be stored by us in order to answer your questions. We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.
(4) If we use commissioned service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. We also state the specified criteria for the storage period.

2. Your Rights

(1) You have the following rights towards us with regard to your personal data:
– right to information,
– right to rectification or erasure,
– right to restriction of processing,
– right to object to processing,
– Right to data portability.

(2) You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.
3. Collection of personal data when visiting our website

(1) If you only use the website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data that is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f DS-GVO ):
– IP address
– Date and time of the request
– Time zone difference to Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access Status/HTTP Status Code
– each transmitted amount of data
– Website from which the request comes
– browsers
– Operating system and its interface
– Language and version of the browser software.

(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using and through which certain information flows to the place that sets the cookie (here from us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

(3) Use of cookies:
a) This website uses the following types of cookies, the scope and functionality of which are explained below:
– Transient cookies (see b)
– Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
c) Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
d) You can configure your browser settings according to your wishes and e.g. B. refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all the functions of this website.
e) We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.
f) The Flash cookies used are not recorded by your browser, but by your Flash plug-in. We also use HTML5 storage objects that are stored on your end device. These objects store the required data regardless of the browser you use and do not have an automatic expiry date. If you do not wish the Flash cookies to be processed, you must install an appropriate add-on, e.g. B. “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend manually deleting your cookies and browser history on a regular basis.

4. Other functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you usually have to provide additional personal data that we use to provide the respective service and for which the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly checked.

(3) Furthermore, we can pass on your personal data to third parties if we offer participation in campaigns, competitions, conclusion of contracts or similar services together with partners. You will receive more detailed information on this when you enter your personal data or below in the description of the offer.

(4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.

5. Objection or revocation against the processing of your data

(1) If you have given your consent to the processing of your data, you can revoke this at any time. Such a revocation affects the admissibility of the processing of your personal data after you have given it to us.

(2) If we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if the processing is not necessary in particular to fulfill a contract with you, which is shown by us in the following description of the functions. If you exercise such an objection, we ask that you explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either stop or adjust the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue the processing.

(3) Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your objection to advertising using the following contact details: Swetlana Kostadinowa-Rohde, Kaunstraße 15 in 14163 Berlin, e-mail address: info@kostadinowa-consulting.de (see our imprint).

Privacy Policy Part 2 – Newsletter

1. Newsletters

(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2) We use the so-called double opt-in procedure to register for our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 48 hours, your information will be blocked and automatically deleted after one month. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to be able to clarify any possible misuse of your personal data.

(3) The only mandatory information for sending the newsletter is your e-mail address. Providing further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending the newsletter. The legal basis is Art. 6 para. 1 p. 1 lit. a GDPR.

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail, by e-mail to datenschutz@kostadinowa-consulting.de or by sending a message to the contact details given in the imprint.

(5) We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. For the evaluations, we link the data mentioned in part 1 point 3 and the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. With the data obtained in this way, we create a user profile in order to tailor the newsletter to your individual interests. In doing so, we record when you read our newsletter, which links you click on in them and deduce your personal interests from this. We link this data to actions taken by you on our website.
You can object to this tracking at any time by clicking on the separate link provided in every e-mail or by informing us via another contact method. The information is stored as long as you have subscribed to the newsletter. After you unsubscribe, we store the data purely statistically and anonymously. Such tracking is also not possible if you have deactivated the display of images in your e-mail program by default. In this case, the newsletter will not be displayed to you in full and you may not be able to use all functions. If you display the images manually, the tracking mentioned above will take place.

Privacy Policy Part 3 – Web Analytics

1. Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

(3) You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by using the browser plug-in available under the following link. Download and install in: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are further processed in abbreviated form, which means that they cannot be linked to individuals. If the data collected about you has a personal reference, this will be excluded immediately and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 p. 1 lit. f GDPR.

(6) Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions: http://www.google.com/analytics/ terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the data protection declaration: http://www.google.de/intl/de/ policies/privacy.

(7) This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.

Privacy Policy Part 4 – Social Media

1. Use of social media plug-ins

(1) We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, and LinkedIn. We use the so-called two-click solution. This means that when you visit our site, no personal data is initially passed on to the providers of the plug-ins. You can identify the provider of the plug-in by the marking on the box above its initials or the logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it will the plug-in provider receive the information that you have accessed the corresponding website of our online offer. In addition, the data mentioned under § 3 of this declaration will be transmitted. In the case of Facebook and Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. By activating the plug-in, your personal data is therefore transmitted to the respective plug-in provider and stored there (in the case of US providers in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via the security settings of your browser before clicking on the grayed-out box.

(2) We have no influence on the collected data and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.

(3) The plug-in provider saves the data collected about you as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. With the plug-ins we offer you the opportunity to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for using the plug-ins is Art. 6 para. 1 p. 1 lit. f GDPR.

(4) The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and e.g. B. link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

(5) Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers communicated below. There you will also receive further information on your rights in this regard and setting options to protect your privacy.

(6) Addresses of the respective plug-in providers and URL with their data protection notices:
a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; Further information on data collection: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook .com/about/privacy/your-info#everyoneinfo. Facebook has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
b) Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
d) Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; http://www.xing.com/privacy.
e) LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; http://www.linkedin.com/legal/privacy-policy. LinkedIn has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2. AddThis bookmarking

(1) Our websites also contain AddThis plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. With the plug-ins we offer you the opportunity to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for using the plug-ins is Art. 6 para. 1 p. 1 lit. f GDPR.

(2) Via these plug-ins, your Internet browser establishes a direct connection to the AddThis servers and, if applicable, to the selected social network or bookmarking service. The recipients receive the information that you have accessed the corresponding website of our online offer and the data specified under § 3 of this declaration. This information is processed on AddThis’s servers in the USA. If you send content on our website to social networks or bookmarking services, a connection can be established between your visit to our website and your user profile on the relevant network. We have no influence on the collected data and data processing procedures, nor are we aware of the full extent of the data collection, the purposes of the processing, the storage periods. We also have no information on the deletion of the collected data by the plug-in provider.

(3) The plug-in provider saves this data as a user profile and uses it for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right.

(4) If you do not wish to participate in this process, you can object to the collection and storage of data at any time by setting an opt-out cookie with effect for the future: http://www.addthis.com/privacy/opt-out . Alternatively, you can set your browser so that it prevents cookies from being set.

(5) Further information on the purpose and scope of the data collection and its processing by the plug-in provider as well as further information on your rights in this regard and setting options for protecting your privacy can be obtained from: AddThis LLC, 1595 Spring Hill Road, Sweet 300, Vienna , VA 22182, USA, www.addthis.com/privacy.

3. Integration of YouTube videos

(1) We have integrated YouTube videos into our online offer, which are stored on http://www.YouTube.com and can be played directly from our website. These are all integrated in “extended data protection mode”, ie no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transmission.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

(3) Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the data protection declaration. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. Integration of Google Maps

(1) We use Google Maps on this website. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function.

(2) By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This takes place regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

(3) Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the provider’s data protection declaration. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Privacy Policy Part 5 – Online Advertising

1. Use of Google AdSense

(1) This website uses the online advertising service Google AdSense, through which advertising tailored to your interests can be presented to you. We are interested in showing you advertisements that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is recorded, which is processed by our advertising partners. These advertisements can be recognized by the reference “Google ads” in the respective ad.

(2) By visiting our website, Google receives the information that you have accessed our website. To do this, Google uses a web beacon to set a cookie on your computer. The data mentioned under § 3 of this declaration will be transmitted. We have no influence on the data collected, nor do we know the full extent of the data collection and the storage period. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish to be associated with your Google profile, you must log out. It is possible that this data will be passed on to Google’s contractual partners, third parties and authorities. The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. [EITHER: This site does not serve third-party ads through Google AdSense.] [OR: This site has also enabled third-party Google AdSense ads. The aforementioned data can be transferred to these third-party providers (named under https://support.google.com/dfp_sb/answer/94149).]

(3) You can prevent the installation of Google AdSense cookies in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating interest-based ads on Google via the link http://www.google.de/ads/preferences, whereby this setting will be deleted if you delete your cookies; c) by deactivating the interest-based ads of the providers who are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

(4) Further information on the purpose and scope of data collection and processing as well as further information on your rights in this regard and setting options for protecting your privacy can be obtained from: Google Inc., 1600 Amphitheater Parkway, Mountain View, California 94043, USA; Data protection conditions for advertising: http://www.google.de/intl/de/policies/technologies/ads. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

2. Google Funds

(1) As part of our website, we use Google funds to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin4, Ireland, hereinafter referred to as “Google”.
To display these external fonts, a connection to the Google server is established when the website is accessed. This server is located in the USA. When loading the web page, a connection to Google is established and the external fonts are loaded. In doing so, Google can determine from which website the request was sent and to which IP address the display of the font is to be sent.

(2) Further information on the purpose and scope of the data collection and its processing as well as further information on your rights in this regard and setting options for the protection of your privacy and a possibility of preventing the use of data can be obtained from:
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

3. Amazon Affiliate Program

(1)[Name des Website-Betreibers] is a participant in the affiliate program of Amazon Europe S. à. rl and partners in the advertising program designed to provide a medium for websites to earn advertising reimbursements by placing advertisements and links to amazon.de. With the program, we are interested in showing you advertisements that are of interest to you and that make our website more interesting for our users.

(2) In order to provide the advertisements, statistical information about you is collected, which is processed by our advertising partners. By visiting the website, Amazon receives the information that you have accessed the corresponding page on our website. To do this, Amazon uses web beacons to determine your needs and may place a cookie on your computer. The data mentioned under § 3 of this declaration will be transmitted. We have no influence on the data collected, nor do we know the full extent of the data collection and the storage period. If you are logged in to Amazon, your data can be assigned directly to your account there. If you do not wish to be associated with your Amazon profile, you must log out. It is possible that your data will be passed on to Amazon contractual partners and authorities. We have no influence on the data collected, nor are we aware of the full extent of the data collection. The data is transferred to the USA and evaluated there. The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR.

(3) You can prevent the installation of the Amazon partner program cookies in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating interest-based ads on Amazon via the link http://www.amazon.de/gp/dra/info; c) by deactivating the interest-based ads of the providers who are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, whereby these settings will be deleted if you delete your cookies. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

(5) Further information on the purpose and scope of the data collection and its processing as well as further information on your rights in this regard and setting options for the protection of your privacy can be obtained in addition to the above data protection declaration from: Amazon EU S.à.rl, Amazon Services Europe S.à.rl and Amazon Media EU S.à.rl, all three located at 5, Rue Plaetis, L-2338 Luxembourg; Email: ad-feedback@amazon.de. Amazon has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. For more information on how Amazon uses data, see the company’s privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 and at: http:// www.amazon.de/gp/BIT/InternetBasedAds.

4. Use of Google Adwords Conversion

(1) We use Google Adwords to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the advertising campaign data, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, in making our website more interesting for you and in achieving a fair calculation of advertising costs.

(2) These advertising media are delivered by Google via so-called “ad servers”. To do this, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user does not wants to be addressed more) is saved.

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer is assigned a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. We ourselves do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the user based on this information.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our current level of knowledge: By integrating AdWords Conversion, Google receives the information that you have accessed the relevant part of our website viewed or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, whereby this setting deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers who are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

(6) The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

5. Remarketing

In addition to Adwords Conversion, we use the Google Remarketing application. This is a process we would like to use to address you again. With this application, our advertisements can be displayed to you after visiting our website during your further internet use. This is done using cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. Google does not, according to its own statements, combine the data collected as part of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used in particular for remarketing.

6. DoubleClick by Google

(1) This website continues to use the online marketing tool DoubleClick by Google. DoubleClick uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are placed in which browser and can thus prevent them from being displayed more than once. In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to go to the advertiser’s website and buy something there. According to Google, DoubleClick cookies do not contain any personally identifiable information.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our state of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

(3) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked, https://www.google.de/settings/ads, whereby this setting deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers who are part of the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

(4) The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. Further information on DoubleClick by Google is available at https://www.google.de/doubleclick and http://support.google.com/adsense/answer/2839090, as well as on data protection at Google in general: https://www. google. de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

7. Facebook Custom Audiences

(1) The website also uses the “Custom Audiences” remarketing function of Facebook Inc. (“Facebook”). As a result, users of the website can be shown interest-based advertisements (“Facebook Ads”) when they visit the social network Facebook or other websites that also use the process. In doing so, we are interested in showing you advertising that is of interest to you in order to make our website more interesting for you.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and are therefore informing you according to our state of knowledge: By integrating Facebook Custom Audiences, Facebook receives the information that you have visited the corresponding website of ours accessed our website or clicked on one of our advertisements. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will find out and store your IP address and other identifiers.

(3) The “Facebook Custom Audiences” function can be deactivated for logged-in users at https://www.facebook.com/settings/?tab=ads#.

(4) The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.
7. A/B testing

(1) This website continues to analyze user behavior via so-called A/B testing. We can show you our websites with slightly different content, depending on a profile assignment. This enables us to analyze our offer, regularly improve it and make it more interesting for you as a user. The legal basis for A/B testing is Art. 6 para. 1 p. 1 lit. f GDPR.

(2) For this evaluation, cookies (see above for more information) are stored on your computer. The person responsible stores the information collected in this way exclusively on his server in Germany. You can prevent the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we would like to point out that you may not be able to use our website to its full extent. The prevention of the storage of cookies is possible through the setting in your browser.

(3) Before the analyzes are carried out, the IP addresses are further processed in abbreviated form, so that direct personal reference can be ruled out. The IP address transmitted by your browser will not be merged with other data collected by us.

Privacy Policy Part 6 – Supplements

1. Automated Decision Making
Our company generally refrains from using automated decision-making processes. There are no plans to use such methods in the future either.

2. Profiling
Our company currently does not use profiling.

3. Scope of the Privacy Policy
This privacy policy applies to the website:
www.kostadinowa-consulting.de
as well as for the profiles on Xing, LinkedIn and Facebook.

4. Questions about data protection
If you have any questions or comments, you can contact the following e-mail address:
datenschutz@kostadinowa-consulting.de

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